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楼主:龙马媒体 时间:2019年06月21日 01:46:26 点击:0 回复:0
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Amid the recriminations, some Finns accuse Mr Elop of deliberately pursuing a line that made Microsoft the only potential buyer. But despite the value destruction of recent years, the reality is more complex. Blame also attaches to previous executives, including some of those who, under Jorma Ollila, former chairman and chief executive, rescued Nokia from near-oblivion the first time round. 在一片指责声中,有些芬兰人声称,埃洛普刻意奉行的路线导致微软成了唯一的潜在买家。然而,尽管近年来诺基亚市值一泻千里,现实情况却更加复杂。以前的高管也要担责,包括在前董事长兼首席执行官约玛#8226;奥利拉(Jorma Ollila)带领下在第一次转型中把诺基亚从几近被遗忘中拯救出来的一部分人。 As Nokia#39;s dominance grew in the early 2000s, complacency and bureaucracy crept in. In what now seems a sadly apposite jibe, given the Microsoft takeover, the group#39;s headquarters in Espoo, just outside central Helsinki, became known as “the PowerPoint Palace”, filled with middle managers obsessed about internal politics and making presentations prepared with the Microsoft tool. Riitta Nieminen-Sundell, a sociologist who worked at the company until 2005, calls the Nokia tale a “Greek tragedy”. 随着21世纪前10年初期诺基亚地位的增强,洋洋自得与官僚作风开始滋生。诺基亚位于赫尔辛基郊区埃斯波(Espoo)的集团总部以“PPT宫殿”著称,充斥着沉迷于内部政治、喜用微软PowerPoint软件进行演示的中层经理。考虑到微软的收购,这一嘲讽在今天看来非常贴切,也令人伤感。在诺基亚干到了2005年、目前是社会学家的里塔#8226;涅米宁-松德尔(Riitta Nieminen-Sundell)称,诺基亚的故事就是一出“希腊悲剧”。 If so, it is a tragedy that Finns hope will have a strong next act. Valtteri Halla, who led development of the homegrown Nokia operating system MeeGo and is now chief technology officer of Leia Media, a start-up, says: “The Nokia palace has collapsed. It was a great fortress and there are huge building blocks lying around, from which people can make things.” 如果真的是这样,芬兰人希望这出悲剧的下一幕会有精剧情。领导开发诺基亚自有操作系统MeeGo、现任初创企业Leia Media首席技术官的瓦尔特里#8226;哈拉(Valtteri Halla)表示:“诺基亚宫殿倒塌了。它曾是一座宏伟的堡垒,倒塌以后,大块砖石散落的到处都是,人们拿这些还可以做出一些东西。” Ms Nieminen-Sundell says: “[Nokia] educated one or two generations of Finns in international business, [planting] the idea that we can do it and we#39;re not a tiny country next to Sweden, almost in Russia.” 涅米宁-松德尔表示:“诺基亚教育了一两代芬兰人怎么做国际业务,植入了有志者事竟成的观念,使人们认识到,我们不是挨着瑞典的小国,而是像俄罗斯一样强大。” From his ministry corner office, with a view of the harbour and the historic Aleksanterinkatu district in central Helsinki, Mr Vapaavuori says the decline of Nokia was a bigger psychological blow to Finnish self-esteem than it was a hit to the economy. 瓦帕沃里从他的部长办公室里能够俯视港口以及位于赫尔辛基市中心的Aleksanterinkatu历史街区。他表示,诺基亚衰落对芬兰人自尊心造成的心理打击比对经济的冲击大得多。 Finnish start-ups and small technology companies are trying to prove his point. Among them are gaming companies Supercell (maker of Clash of Clans) and Rovio (Angry Birds). Another is Jolla, staffed mostly with ex-Nokians, which is developing open-source software and innovative phones in an echoing office block shared with Supercell. (“Jolla” means “little sailing ship” in Finnish, with the implication that it was a lifeboat leaving the sinking ship.) 芬兰初创企业和小型科技企业正在试图印他的观点,其中包括游戏公司Supercell(《部落战争》(Clash of Clans)制作方)和Rovio(《愤怒的小鸟》(Angry Birds)出自该公司)。另一家是Jolla,员工多数是前诺基亚人,正在开发开源软件和创新型手机,与Supercell同在一座写字楼。(Jolla在芬兰语中的意思是“小帆船”,暗指这是一艘离开沉船的救生船。) Jolla co-founder Antti Saarnio says the message to the country is that “it#39;s time to wake up” and provide even more support for smaller and medium-sized technology companies. This sentiment echoed a tweet by Ilkka Paananen, the Supercell chief executive, who said “Finland needed this” after the deal was announced. Jolla联合创始人安蒂#8226;萨尔尼奥(Antti Saarnio)表示,收购消息传递给芬兰的信号是,“是时候觉醒了”,应该给中小型科技企业提供更多持。Supercell首席执行官伊卡#8226;帕纳宁(Ilkka Paananen)在Twitter上发帖呼应这一观点,在交易信息宣布后,他说“芬兰需要这个”。 While the transition to this post-Nokia era began two or more years ago, an obvious problem is that these smaller companies cannot hope, even if they grow, to replace all of the 14,000 jobs that Nokia has shed in Finland in the past three years, as well as other work that was dependent on the company. 尽管向“后诺基亚时代”的过渡在两三年前就开始了,一个明显问题是,即便这些小型企业在发展,也不能指望它们替代过去3年来诺基亚在芬兰裁减的14000个职位,以及其他过去倚赖诺基亚的工作岗位。 Ebba Dahli, a former Nokia employee and now a partner with Kaato, which connects inward investors with opportunities and employees in Finland, says: “One of the big challenges is it#39;s not only Nokia [restructuring] – the same is going on in shipbuilding and the paper industry.” 前诺基亚员工埃巴#8226;达利(Ebba Dahli)表示:“最大的一项挑战是,进行结构重组的不仅仅有诺基亚,造船业和造纸业也一样。”如今达利是Kaato的合伙人,该公司为外国投资者在芬兰寻找商机和员工。 Mr Ala-Pietila#39;s report into the future of the technology sector is partly aimed at making the most of the Nokia building blocks, by helping Finland apply the technology skills it has learnt across many different sectors, beyond telecommunications. 阿拉-皮蒂拉关于科技行业前景的报告一定程度上是想充分利用诺基亚所具有的东西,把其在许多不同领域掌握的科技技能应用到电信业以外的行业。 Start-ups, despite their enthusiasm and ambition, will be less important for employment than sustained investment by Microsoft and other large international employers with Finnish operations. 尽管初创企业有热情,有野心,但在增加就业方面,其重要性比不上微软以及其他在芬兰运营的大型跨国企业持续做出的投资。 Finns may exude a surface calm about the Nokia deal but shortly after the Microsoft announcement there was palpable relief that Broadcom of the US had stepped in to rescue the Finnish operations of Renesas, the Japanese chipmaker, including preserving the jobs of hundreds of people in the northern town of Oulu, where Nokia remains a large employer. 芬兰人对微软收购诺基亚手机业务的交易表面上可能波澜不惊,但在微软宣布消息后不久,美国通(Broadcom)出手救助日本芯片制造商瑞萨电子(Renesas)的芬兰公司,决定保留北部城市奥卢(Oulu,诺基亚在这里依然是一大雇主)数百人的工作,很明显人们松了一口气。 Steve Ballmer, the Microsoft chief executive, has done his best to reassure Finnish politicians and Nokia staff this week that Finland will remain an important part of the strategy of the company. In Salo, a Nokia smartphone facility northwest of Helsinki, Mr Ballmer was asked by one of 1,200 staff: “Does this mean we all get Xboxes?” He said they would. 微软首席执行官史蒂夫#8226;鲍尔默(Steve Ballmer)竭尽全力地向芬兰政界和诺基亚员工保,芬兰仍将是微软战略中的重要环节。在赫尔辛基西北部一家诺基亚智能手机设备厂所在地萨洛(Salo),1200名员工中的一位问鲍尔默:“这是不是意味着我们都会拿到Xbox?”鲍尔默回答会的。 Mr Kiljander, now a director at F-Secure, a computer security group, says however painful for those who contributed to Nokia#39;s success, the sale to Microsoft makes sense. “Nokia gets rid of something that could have drowned the whole company and Microsoft gets something that allows it to continue driving its mobile strategy,” he says. 目前在计算机安全企业F-Secure担任董事的基尔扬德表示,不管这给曾为诺基亚的成功做出贡献的人带来多大痛苦,诺基亚把手机业务出售给微软是合理的。他表示:“诺基亚摆脱了那些可能会溺死整个公司的东西,而微软则得到了可以让它继续推进其移动战略的东西。” In the longer term it will take more than a handout of gaming consoles to some staff and Microsoft#39;s £250m investment in a new Finnish data centre to fill the hole left in Finland as Nokia has shrunk over the past few years. 从长期来看,要填补诺基亚近些年萎缩而在芬兰留